Media Relations: media commentary and criticism

Friday, April 15, 2005


-- television -- cookie monster crumbles? oh, no!

Is nothing sacred, people? Nothing at all? Not even a furry blue cookie eating puppet?

The Cookie Monster Crumbles
Is the greedy one on a diet? A crack reporter gets to the bottom of Cookiegate.
By Chelsea J. Carter
The Associated Press

Something must be wrong in the land of Muppets.
First, PBS announced that "Sesame Street" would kick off its 36th season this week with a multiyear story arc about healthy habits. No problem there; childhood obesity rates are soaring. Then I learned of changes that turned my "Sesame Street" world upside-down.
My beloved blue, furry monster %u2013 who sang "C is for cookie, that's good enough for me" %u2013 is now advocating eating healthy. There's even a new song %u2013 "A Cookie Is a Sometimes Food," in which Cookie Monster learns there are "anytime" foods and "sometimes" foods.
"SACRILEGE!" I CRIED. "That's akin to Oscar the Grouch being nice and clean." (Co-workers gave me strange looks. But I didn't care.)
Being a journalist, I did the only thing I knew how to do. I investigated why "Sesame Street" gave Cookie Monster a health makeover....

To be sure, their reasons for reforming Cookie Monster's wanton ways are understandable. Even laudable.

But still. I was in the first generation of people at whom Sesame Street was aimed, and I just don't remember being driven to eat cookies by the fact that Cookie Monster was doing it. Perhaps my memory is faulty. It may well be that if I asked my family about it, they would collectively roll their eyes and say, "Oh, geez, you were SUCH a fiend after Sesame Street was on! We had to hide every cookie in the house!" But I don't think so.

Ah, well. Everything must change, I suppose.

But it would be nice if some things didn't.

Posted by iain at 01:50 PM in category television