Media Relations: media commentary and criticism

Monday, November 25, 2002

bond-ing: it's a family affair

USATODAY.com - Families are bonding over $47 million 'Day': ..... Bond is "a rite of passage, just like taking him to his first baseball game," says Jim Lammers, 43, of East Lansing, Mich., who took his son Brian, 15, to see Die on a weekend trip to Chicago. Lammers remembers first Bond-ing with his father at 1971's Diamonds Are Forever; Brian's first was 1995's GoldenEye. [...] Jake Massey, 35, of Santa Monica, Calif., took his 13-year-old son, Kyle, to see Die. He says he doesn't worry about Bond as a role model. "I know James Bond sleeps with a lot of women and kills people," Massey says. "But I'd rather have Kyle idolize someone like him instead of those rappers who are just vicious and hateful."

... There is just so much wrong with that statement that I don't even know where to begin! He would rather have his son idolize a heartless womanizer who kills without a second thought than heartless womanizers who glorify killing without a second thought.

..... Well, all-righty, then!

Yes, I do understand that Bond Kills Heartlessly On The Side of Right. I get that. And I actually think, for the most part, that Bond movies are cheesy fun. But I don't deceive myself that they're at all wholesome. Or that they're family entertainment, really, PG-13 rating aside. (And we shall ignore, for the moment, the fact that the MPAA considers a movie that could be reasonably called "Corpses-a-go-go!" is less objectionable than George Clooney's ass. Or Pierce Brosnan's ass, for that matter, since the filmmakers had to trim some of the sex to get that cherished rating. The hysterical American attitude about sex and its reciprocally casual one about violence both passeth all understanding or justification.)

Paul LaChapelle, 50, of Garden Grove, Calif., says Bond is one of the few films he can share with daughter Michelle, 10. "It's OK to take them to Bond movies. They're fun and harmless."

And I'm not going to touch THAT one, either, since commenting on parenting isn't quite what I mean to do. Quite. Although I suppose exposing girls to certain attitudes about women at a very young age could be beneficial, as long as you were careful about the follow-up.

Posted by iain at 02:17 PM in category