A trio of Swiss businessmen have launched a new drink for gay people called Queer Beer.
Michael Hutmacher, 32, came up with the idea with two friends and has now founded a company, Lemonhead, to market it. He said: "My business partner, who is gay, and I were talking about how to corner the homosexual market and came up with the idea for a drink aimed specifically at gay men and women.
"It really was just a crazy idea at first, but we've now come up with a product."
Hutmacher, from Zug. added: "Our beer is a humorous attempt to identify with the gay scene and we hope it will help people to feel relaxed with their sexuality and not hide away." And he added despite its provocative name the lager wasn't just aimed at homosexuals but also straight people....
Ow. Ow. Ow. Ow. Freakin' OW!
Sprained something rolling my eyes that hard. Didn't know it could hurt that much.
Slightly more seriously: yes, I did see the "humorous attempt to identify with the gay scene" statement. (OW!) Nonetheless.
Then again, we can always use it to terrify the heterosexuals. Just the really bad ones, of course, the ones who seem to think that we're lesser people than they are. Pour it into a glass, let them drink it, then show them the can and say, "You know, it's a documented fact that Queer Beer turns you gay." Then run!
I can think of about 40 senators I'd like to try that on, just to see what would happen.
Posted by iain at February 03, 2005 06:12 PM
