Coming to Your Bookstore: The Sponsored Novel. You know, this really is product placement taken to absurdities.
What I would expect the next step to be -- and I'm not being remotely facetious -- is that there would be product tie-in all the way through the process. For the next James Bond book, for example, which already would have a guaranteed movie sale, they'd make sure that all the same products were mentioned in the same place in the book as they'd be viewed in the movie. An endless row of Aston-Martins gets blown up. Lovely Rolexes used as exotic weapons. All the stuff that actually happens in Bond books and films, but with actual product names prominently mentioned.
Copyright © 2001, Iain Jackson, after-words.org
[Archives: 2001 and after]
Archives before February 5, 2001
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12/19/2001: vive la france
12/19/2001: princess, redux
12/19/2001: yemen and rumsfeld
12/18/2001: you're NOT in the army now
12/18/2001: interesting donation
12/18/2001: shame on winn dixie, indeed
12/18/2001: saudi princess
12/17/2001: new resolve
12/17/2001: a victim of the attack ... yeah, right
12/17/2001: polluters ho!